|
Finding your Target Customers
Identifying your Target Customers
Before you embark on marketing, you will have to identify the customer groups that are most likely receptive to your offerings. The UNICEED services are targeted at SOHOs, mobile professionals and SMEs. So it will be good to make a list of the possible industries and sub-industries these groups are in.
Categorizing Their Needs
The needs of your target customers are very often tied to certain features we offer e.g. fax-to-email, web fax, auto-attendant or live operator. Some customers want a corporate impression to their callers so they are very much into the Virtual PBX or live operator features. Some customers just want fax features, so you can explain the main benefits of fax-to-email and web fax, and how they work. Some customers love the whole package of being able to conveniently access all their communication messages in one single interface.
Three things to ask and explain in your Elevator Test
Due to the outstanding benefits of UNICEED.COM, you can sometimes close sales very quickly even in a brief conversation. If you happen to be with someone who fits in your target customer group, you can ask three qualifying questions:
How do you handle your calls?
(Leads to “Want to create a corporate impression to your customers with a system you can control?”)
How do you retrieve your faxes?
(Leads to “Is it troublesome to handle your faxes?”)
Do you wish you could work from Starbucks?
(Leads to “How do you like the feeling of working from anywhere?”)
Optimizing your Online Marketing Channels
Viral Marketing
To start off your marketing in the most cost-effective way, we recommend you could do a friend-to-friend referral. Start with five friends who are willing to sign up as Resellers or give you a referral. Remember, there is exponential power in Viral Marketing. Help these five friends to familiarize themselves with the features, the network builder tools and how they too can explain the earnings potential to their friends. The table below illustrates what you can achieve when you use a viral marketing approach to recruit resellers. Friends can either join as your direct resellers or refer other friends to become your direct resellers. At the sixth degree of separation, you have a total of more than 20,000 potential people, you could sign up either as Customers or Resellers. Of course, not all will sign up under you, but just imagine the potential if you could get as many as 1000 referrals!
Degrees of Separation |
Referrals |
| 1 |
5 |
| 2 |
25 |
| 3 |
125 |
| 4 |
625 |
| 5 |
3125 |
| 6 |
15625 |
Online Advertising
You can either leverage paid or Free Advertising. Paid advertising is the quickest, most effective way to find your Customers or Resellers. It ensures your advertisement gets quickly to the top of search engines without having to wait for your link to be reflected in the organic search results section. Free Advertising may result in getting spammed so you may want to use a separate email account if you want to attempt to use free advertising.
Google Adwords
Yahoo
FREE Postings
Local Search Engines or Portals
CARI Lelong
Regional Search Engines
Search Engine Optimization
Building Your Reseller Channel
|
